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Jynafer Yanez, founder of Archimedes Books and storytelling strategist based in Orange County, joins Brandon for a wide-ranging conversation about the power of story in books, in business, and in life. From helping authors find their audience to the hero's journey we're all living, this episode explores what makes stories land, why marketing and creativity belong together, and how killing your darlings might be the most important move you ever make.
π― What You'll Learn:
π Key Topics Covered:
β Writing to Market vs. Writing for Yourself
β The Hero's Journey β In Stories and in Lifeβ Writer's Block β Myth or Reality?
β Kill Your Darlings β Creative and Business Lessons
β Storytelling as the Foundation of Great Marketing
β Building Author Platforms and Finding Your Audience
β Personal Brand β What to Share and What to Keep Private
β The Point of No Return β Identity Shifts That Change Everything
π€ Featured Guest:Jennifer Rose β Founder | Archimedes Booksπ² Instagram: @jynafer_rose
ποΈ About The Open Concept Podcast:
Your go-to podcast for construction industry insights, trade business strategies, and leadership advice that actually works.
π± Connect With Us:
π Subscribe for weekly episodes
π Like if this helped you
π¬ Comment your biggest takeaway
π Share with someone who needs this
By bsmithnewvisionJynafer Yanez, founder of Archimedes Books and storytelling strategist based in Orange County, joins Brandon for a wide-ranging conversation about the power of story in books, in business, and in life. From helping authors find their audience to the hero's journey we're all living, this episode explores what makes stories land, why marketing and creativity belong together, and how killing your darlings might be the most important move you ever make.
π― What You'll Learn:
π Key Topics Covered:
β Writing to Market vs. Writing for Yourself
β The Hero's Journey β In Stories and in Lifeβ Writer's Block β Myth or Reality?
β Kill Your Darlings β Creative and Business Lessons
β Storytelling as the Foundation of Great Marketing
β Building Author Platforms and Finding Your Audience
β Personal Brand β What to Share and What to Keep Private
β The Point of No Return β Identity Shifts That Change Everything
π€ Featured Guest:Jennifer Rose β Founder | Archimedes Booksπ² Instagram: @jynafer_rose
ποΈ About The Open Concept Podcast:
Your go-to podcast for construction industry insights, trade business strategies, and leadership advice that actually works.
π± Connect With Us:
π Subscribe for weekly episodes
π Like if this helped you
π¬ Comment your biggest takeaway
π Share with someone who needs this