“Just having a great product isn't enough, you actually have to know how to leverage marketing, and how to reach your market in order to build a business.”  -Jill Soley 

 

In this episode, Jay interviews Jill Soley, a Strategic Product and Marketing leader and author of Beyond Product.  In Beyond Product, Jill interviewed over 50 startup founders, and in this episode, she shares some of the common mistakes that early-stage founders make with regard to marketing.  Jay and Jill discuss her theory on the 5 stages of marketing, placing small bets, how to remain optimistic in the face of failure, how marketing needs to be thought of as a 2-way conversation with your customers, and so much more.

 

Visit https://jayrooke.com/072-Jill-Soley/ for resources and show notes. 

 

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Episode Highlights:

01:50 Beyond Product

07:27 Data Points

10:24 What Really is Marketing

17:00 Add Wisdom in the Marketplace

20:28 Stages of Marketing 

26:54 Small Bets

31:15 Exiting the Business 

35:39 Be Mission-Driven Regardless of Outcomes

43:46 Imposter Syndrome