Take Your Shot Podcast

073- How to shift your mindset around sales with Ashleigh Raddatz


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Do you ever feel awkward or uncomfortable when it comes to selling your photography services or products? You’re not alone! In this episode, I sit down with Ashleigh Raddatz, full-time photographer and founder of the Documentary Family Photographers (DFP) Community, to talk about how to shift your mindset around sales and make the process feel natural, easy, and even enjoyable.

Ashleigh shares how selling is really just consulting, and why reframing it this way can take the pressure off and make it easier to sell with confidence. Whether you struggle with pricing, presenting offers, selling print products, or closing the sale, this episode will give you practical tips to make sales feel like second nature—without the pressure or sleazy tactics.

In This Episode, We Cover:
  • Why selling doesn’t have to feel pushy—and how to make it a conversation instead
  • The biggest mistake photographers make in their sales process
  • When and how to confidently present your offers
  • Why planting the seed early in the client journey leads to more print and product sales
  • Small shifts you can make today to book more of the right clients

Resources & Links Mentioned:
  • Connect with Ashleigh Raddatz:
  • Instagram: @documentaryfamilyphotogs
  • Website: https://www.dfpeducation.com/
  • More From Take Your Shot Collective:
  • Join the Free Take Your Shot Collective Community: https://takeyourshotcollective.com/community
  • 1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
  • More Business Resources & Freebies: https://takeyourshotcollective.com/business-resources

Did You Find This Helpful?

If you enjoyed this episode of the Take Your Shot Podcast, don’t forget to leave us a review and subscribe so you don’t miss an episode!

  • Subscribe on Apple Podcasts: Click Here
  • Follow on Spotify: Click Here

Let’s connect on Instagram for more tips, strategies, and inspiration for creative entrepreneurs like you!

📲 Instagram: @takeyourshotcollectiveFollow Here

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Take Your Shot PodcastBy Halle Heather

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