What is up PartnerUp!?

Partnerships are wonderful, right?!

Well, not always. In fact, sometimes it’s downright brutal. We can talk about how great the era of ecosystems is, but the day-to-day reality of partnership pros is no cake walk.

Everflow’s Michael Cole joins us for real talk about the hard parts. But it’s not all gloom! We also discuss how to overcome the challenges, and the massive silver lining in the early innings of this era. We also discuss how to not waste time, why measurement is so hard, and whether partnerships should live inside of marketing.

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