Phil Sitter returns to the show for a focused conversation on building teams that live their work and on leading through dark stretches of scale. He shares how RepeatMD evolves from product-first to people-first, arguing that as companies grow the equation becomes "90% people, 10% product." Phil defines exceptionalism as a personal standard that elevates culture, and he and host John unpack the role of a unified operating system, strategic anchors, and values that both attract and deter. He details a hiring playbook—pre-hire tests, paid case studies, third-party validators, and a 30-day bar—that raises the team's baseline while increasing ENPS, productivity, and product quality. The conversation previews RepeatMD V3 and its "automated revenue" theme, including SkinDrop and humanized AI treatment advisors that personalize recommendations and convert without adding work for clinics. Throughout, Phil models responsibility, clarity, and presence, showing how leaders transmute pain into meaning, alignment, and momentum.

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