In this episode, Luigi and Ravi try to figure out if not having a brand is actually having a brand. They take a look at MUJI, the global retailer selling minimalist home and stationary goods. Chances are you’ve got, or someone near you, has one of their products - identified only by their brown paper labels.  They’ll dive into the history of the brand in 1980’s Japan, and take a look at the design principles behind every one of the companies’ 7000 products. Join them as they unpack a truly ‘design first’ retailer.  

_ 

Find the free show notes on Patreon: https://www.patreon.com/designbyus

_ 

Check out: byus.design     

Follow Design By Us on Twitter: https://twitter.com/designbyus_fm    

Follow Luigi on Twitter: https://twitter.com/luigi_dintrono    

Follow Ravi on Twitter: https://twitter.com/raviisoccupied