design by us

076 | How Starbucks Redesigned The Coffee Industry


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In this episode, Luigi orders the most expensive drink in Starbucks history, and the pair dive into whether it was sugar or store design that has had a bigger impact on the ubiquitous caffeine dispensary that has come to dominate our world. They’ll also explain why Starbucks is actually a bank, how it pursued a ‘third space’ strategy, and the murky origins of the Frappacino. Plus: how many different Starbucks drinks are there in the world? (Whatever you hear on the show, it’s more than 107,000, trust me - Ravi) 

Find the free show notes on Patreon: https://www.patreon.com/posts/78278765?pr=true 

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design by usBy Luigi + Ravi