Think you know what makes a podcast successful? Think again!

John Corcoran is a former White House writer, speechwriter, attorney, author, and B2B podcasting expert. His company, Rise25, helps B2B businesses connect with their ideal clients, referral partnerships, and strategic partners using done-for-you podcasts and content marketing. 

In this episode, John dives into misconceptions about podcasts, sharing why most people fumble by focusing on getting ads or sponsorships instead of putting focus on uplifting and growing their network. 

John chats with Say about how he created a results-driven podcast centered on great conversations and content that brings real value to the world. 

Tune in to learn how to:

• Build value for both the host and guest
• Get started on building an audience as a beginner
• Measure the success of your podcast using the right goals and metrics 

Connect with John at rise25.com and smartbusinessrevolution.com.