In this episode, Kimberly Weitkamp and Matthew Pierce discuss:

• Video as a community building tool
• The fundamentals and how they work across channels
• Building a community alongside a product

Key Takewaways

• Culture as branding
• The worst video you'll ever make
• The question to ask for your first videos
• Easiest idea generator for videeos
• How "silly" can become part of your brand strategy
• The REAL formula for video success
• The Golden Rule of content creation
• Building the relationship after the sale

Connect with Matthew

Website: https://www.techsmith.com/academy.html

Twitter: https://twitter.com/techsmith

Facebook: http://www.facebook.com/techsmith

YouTube: https://www.youtube.com/user/ChannelTechSmith

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

Check out Audience Conversion Live: https://theaudienceconverter.com/live