Nikolay Koblyakov is a Co-ordinator of SAFE consortium. Nikolay with his team are trying to safeguard the lives of residents of Senior Care institutions in Europe by understanding of the impact of pandemics on the LTC domain and by identifying of the solutions that can change the European Senior care landscape. As a serial entrepreneur of aged-care domain he has started a couple of successful Long-Term-Care facilities networks (Nikolay is a founder of "Senior Group" in Russia and of "Senior Baltic" in Latvia). His objective is to rise the senior care in Europe to the level when nobody will be afraid of aging. Hope to reach this objective before his generation enters to the third age.