“That's [social media] where you grow your communities. And that's where you showcase your brand and kind of give people behind the scenes of what your products are and who you are so that they can have a better trusting relationship with you.” -  Ariana Newton

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes WeedTube Executive Ariana Newton to dive into social media censorship, creatively targeting the barriers to entry, and the strategies to use to beat the system despite the uneven playing ground.

 

[00:01 – 09:06] Targeting Barriers to Entry through Social Media Profiling

[09:07– 14:56] The Shift to the Online Arena for Trusting Relationships

[14:57 – 17:58] The Origin, Mysteries, and Rules of Social Media Censorship

[17:59 – 20:20] Creative Strategies to Outsmart the System

[20:21 – 32:04] Censorship Issues Resulting to Flagging and Banning

[32:05 – 40:41] Affiliate Marketing in the Realm of Cannabis Brand Awareness

[40:42 – 01:02:07] Scaling in the Content Creation Journey on an Uneven Playing Ground

[01:02:08 – 01:04:56] Food for Thought: How do you keep up the fight to educate?

 

WeedTube Executive Ariana Newton is a marketing expert in the cannabis censorship space; as a medical cannabis patient in Montana, Ariana is passionate about the plant and its healing effects, but knows firsthand that sites like Instagram and YouTube don’t see it that way. As the Business Relations Officer for WeedTube, Ariana has seen firsthand how big social sites minimize the efforts of cannabis creators, like WeedTube's #Canna4Climate environmental effort, and she wants to educate the cannabis community on the censorship taking place.

Connect with Ariana

Visit https://theweedtube.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @theweedtube

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“As we continue to be censored, you're only going to see more people be creative.” - Shayda Torabi

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