UXPERTS

077: SEO Isn’t Dead, You’re Just Thinking About It Wrong, w/ Jose Angelo


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What if SEO isn't about Google anymore?

In this episode, Jason Moore⁠ and ⁠Ephie Risho sit down with SEO strategist and entrepreneur Jose Angelo to unpack one of the biggest misconceptions in business today: AI hasn't killed SEO—it has completely transformed it.

Jose explains why search now extends far beyond Google to platforms like Reddit, YouTube, LinkedIn, Amazon, and AI assistants, and why your reputation across the internet matters more than ever. Along the way, the conversation explores building a business from scratch, surviving difficult clients, using AI as a strategic partner instead of a crutch, and practical advice any entrepreneur can implement today.

Whether you're running a startup, marketing a product, publishing books, or leading an enterprise team, this episode offers a refreshingly practical look at how people discover businesses in 2026—and what you can do to make sure they find yours.

Ask us anything: ⁠[email protected]


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