Have you heard about Google’s latest algorithm update, the “helpful content update”? 

Now, before you panic, hear me out. As creative entrepreneurs, we are constantly having to adapt to various social media algorithm changes, and I know this never-ending requirement to pivot can be exhausting. 

However, as someone who has worked with SEO in one capacity or another since 2012, I can attest that while Google makes algorithm updates regularly, Google only makes updates to better serve its users, meaning Google doesn’t make updates “just because” like many other platforms seemingly do. Google’s goal is simply to help its users find the information they’re looking for as quickly and accurately as possible. 

As a result, every Google algorithm update is only going to help your business if you’re serving your prospective customers well by creating helpful content.

I’m actually very excited about Google’s helpful content update, and in this episode, we are breaking down what Google’s helpful content update is, what it means for creative entrepreneurs, and how you can ensure you’re creating high-quality content that both serves your audience well and complies with the helpful content update. 

You can find a more detailed version of this episode’s show notes at: 

https://victoriarayburnphotography.com/what-googles-helpful-content-update-means-creative-entrepreneurs.

Mentioned Links & Resources

• Google’s Helpful Content Update - https://developers.google.com/search/blog/2022/08/helpful-content-update 
• “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/ 
• A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ 
• Save 50% on Your First Six Months of Quickbooks Self-Employed -