Have you ever asked yourself, even aloud: “Why the heck is nobody buying my stuff? And what can I do about it instead?”

I love this question because it comes up so often with my clients because they are usually asking themselves something like: “What the heck do I do? Do I suck or is my offer horrible? What is going on?”

I know that if one person has asked me, then a million have thought it,  so this is the perfect place to tackle it once and for all. Let me first preface where I'm going with this. 

It doesn't matter whether you are a product business, a service business, an online business, brick and mortar, or a local business, all of you have probably experienced at some point where you put something out into the world and crickets happened. What typically happens for most people is that they immediately try to pull it back, or try to erase it from the public’s eye and pretend it didn't happen because we automatically think we did something horribly wrong. 

Like we just totally misread the market. 

Our natural instinct is to shrink into ourselves and pull back the awesomeness that we JUST thought was so amazing because it didn't go the way we expected the first time or tenth time and we didn't have the result that we really wanted to have. 

So automatically, it's horrible. 

Does that pattern sound familiar?

First, let me make a promise to you:  I promise that the two things we THINK are happening with our business are not actually happening, and what the real problems are instead. 

The first thing that we usually think, and I've already mentioned it on here, but we usually think that what we've put out there is just horrible. 

It's wrong. It was the wrong idea. It was the wrong thing. 

So we automatically kind of start with that. 

The second place we usually go if we have the guts to stand behind our offer, is to say to ourselves: “I know it's good. I know it's perfect for my people but something else is off.” So then we usually go to our price. And we think I just need to totally rethink this price. 

Usually we're trying to lower the price to something we think the market will support.  It’s never the price!

And can I just normalize those two thoughts first? I just launched the Marketing Magic Academy again for the third time this year over Black Friday and even though I know the statistics of when launches purchases come in, I was STILL freaking out when the middle of the launch was crickets. AND I KNOW THIS STUFF! Do you want to know what’s actually happening when something flops the first or tenth time around? The first problem I notice when something doesn’t perform as expected, or hoped, when I look at my own behaviors and get the opportunity with my Mastermind and Academy members to peel back their business and look at their calendar and what they're focusing their time and energy on is: 

We are 1,000% never focusing on the right things. 

We're never focusing enough on the sales and marketing. 

Remember, those are like my fun stepsisters who actually like each other. 

Sales and Marketing go together in tandem. They always go side by side, but the majority of us kind of shrink away from both of them. 

So many women paying attention right now would give me an amen if they're afraid of either sales and/or marketing, but do just really, really hope if they put something killer out there into the world that people would just automatically buy it. That's what we really often hope a lot of times. 

And so when you're 1,000%, not focusing on sales and marketing (which are the two things that are going to actually help you make the money and bring in the revenue), then that's when we default back to we just we're just horrible at it. 

Instead, we're just afraid to take the steps that are actually going to grow the business. 

So look at what you need to change...