What if the real reason you’re not booking weddings isn’t about your pricing—but about how easy (or hard) you’re making it for your couples to say yes?

In this episode, I sat down with Sam Jacobson, wedding industry sales and marketing expert and founder of Ideaction Consulting, to talk about what’s actually happening in the post-pandemic wedding industry and what smart business owners can do to adapt, connect with today’s buyers, and create a business that lasts.

Sam breaks down the biggest mistakes vendors are making right now, why Gen Z couples shop differently, and exactly how to make your website, pricing, and inquiry process more effective. Whether you’re struggling to get inquiries, hearing crickets on your proposals, or just feeling stuck in this “new normal,” this episode is packed with practical insights and real talk you need to hear.

In This Episode, We Cover:

• Why the “golden age” of weddings is over—and what that means for your business
• The most common friction points that drive couples away (and how to fix them)
• How to communicate value without overselling
• Pricing do’s and don’ts for today’s market
• Key KPIs Sam tracks to monitor business health
• How to make your brand experience consistent across all touch points
• What you actually need before raising your prices again

Connect with Sam Jacobson from Ideaction Consulting:

• Instagram: www.instagram.com/ideactionconsulting
• Website: https://ideactionconsulting.com
• Get 50% off a website and copy audit: https://ideactionconsulting.thrivecart.com/website-review-and-copy-audit/?coupon=HALFOFFBUNDLE
• Podcast: Own Your Business
• Services: Website audits, proposal reviews, full sales process strategy, and more

More From Take Your Shot Collective:

We're all about supporting and elevating creative business owners—and that doesn't stop with the podcast. Come hang with us and get the tools you need to grow:

• Free Online Community: https://takeyourshotcollective.com/community
• 1:1 Coaching with Halle: https://takeyourshotcollective.com/coaching
• More Business Resources & Freebies: https://takeyourshotcollective.com/business-resources
• Instagram: @takeyourshotcollective