As creative entrepreneurs, we all have a lot on our plates. But, at the end of the day, we should be able to enjoy our families, friends, hobbies, and, well, life outside of work! Whether you’re in a season requiring additional hours on the job or more intentional time with a loved one at home, balancing everything on your schedule can be challenging.

Our new friends, Mark and Nicole Pasternack, know this struggle well. These married business owners, wedding photographers, and parents of four children weren’t always in alignment when it came to work-life balance. Nicole tells us, “I was focusing on growing a family while Mark was focusing on growing a business. And, we weren’t seeing how these things worked together. It felt like it was a constant competition for our time.” So, the Pasternacks asked themselves how they could support each other, get on the same page with work and family, and chase their goals together.

Since then, Mark and Nicole have viewed their life as one cohesive unit⁠—and, as Mark puts it, “Everything in our family is equally important.” Whether it’s doing the dishes, filming a corporate video, enrolling the kids in fun activities, or shooting a wedding, the Pasternacks have systems in place to help their businesses and lives run smoothly (and not in competition with each other). The Pasternacks love mentoring other creatives and sharing tips on how you can make more money doing what you love, be present for your family and friends, and get your time back.

In this episode of Priority Pursuit, Mark and Nicole explain how you can find work-life balance as a creative entrepreneur, serve your clients and family well, and escape the overwhelm of being in survival mode.

In this episode, Mark and Nicole discuss:

1. What “work-life balance” is, & if it actually exists
2. How creatives can serve their clients, love their families, & get their personal time back