In this episode, Jeff sits down with Ruben Martinez, broker and founder of City Insight Houston, to unpack how relationship-first thinking, smart systems, and consistent content help agents build sustainable businesses.

Ruben shares his journey from property management to brokerage ownership, and how seeing the power of relationships—and licensing—changed his career path. He explains why real estate is a people business first, and how long-term success comes from nurturing clients well beyond the transaction.

The conversation dives into what makes City Insight Houston different, including in-house support staff, a full content studio, agent coaching, transaction coordination, and automated systems that keep clients from falling through the cracks.

Ruben also outlines his content philosophy:

• Video-first, daily posting
• Speak to one clear audience
• Mix real estate with real life
• Don’t wait for “perfect” to start

They discuss how hobbies, community involvement, and local networks create real opportunities, plus why automation, follow-up systems, and relationship marketing are non-negotiables for modern agents.

Ruben closes with practical advice for new agents: know your market, work new construction, use open houses strategically, make cold calls when people are home, and combine digital content with proven offline tactics.

Connect with Ruben:
Instagram: @growwithruben
Brokerage: City Insight Houston

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Epic Agents Podcast
https://epicagentspodcast.com/

Produced by:
Jeff Hamm  - SEO & Digital PR for Realtors
https://epicagentspodcast.com/epic-real-estate-marketing-services/