Katie Williams, owner of Mississippi Stitches, took up sewing while she was in nursing school. She started a small side business, but quickly realized it wasn’t sustainable on top of her studies believing she couldn’t charge enough for each pillow to make a sustainable income.

So Katie set sewing aside and worked as a pediatric nurse for 10 years. When she bought her first house, it inspired her to start sewing again. She re-opened her shop, this time as a ready-to-ship business instead of taking custom orders.

If you’ve ever wondered what it takes to build a successful business selling handcrafted products, this episode is for you! You’ll learn how Katie finds customers for her high-end luxury products, the one shift she made that had the biggest impact on sales, and the key to making $100,000 her first year in business.

WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-williams