Are you using the correct KPIs to ensure your website is attracting the correct kind of traffic for you? Making Conversations about website marketing Count!

"Social media is not where we test markets.

Unless you have the following of your perfect clients, your target market, you are not testing on social media."

Michael Buzinski, Making Conversations Count - (April 2022)

Psst! Low on data? Here's a lower bandwidth version for you.

Effective use of website marketing

When it comes to website marketing, you have to be willing to put in the work if you want to see results.

Too many business owners make the mistake of thinking that they can simply create a website and wait for the customers to come flooding in.

That's not how it works! You have to be proactive and generate traffic yourself. One way to do that is by using the "Rule of 26."

The tips and strategy contained within this episode of Making Conversations Count will help you escape low traffic woe and massively increase your website's revenue generation power!

You'll learn....  

In this episode of "Making Conversations Count" in which Michael Buzinski shares how to properly use website marketing covers:

• Fear in your marketing
• Start with local
• Facebook is dead?
• Everyone’s an expert
• The Conversation that counted for ‘Buzz’

A poignant moment from the episode:

Wendy

I've built my own website on Weebly years ago and then kind of maintained it, and I thought that was all I needed to do. And then it all changed and somebody said, "oh, WordPress!" And I was like, I haven't got a clue.

Now. I haven't got line of sight of my own website because I don't understand it. And I haven't really had the time for anybody to particularly show me. The only thing I want to do is upload the blog. For me, it should be fairly static. When people have told me that there is so much more to having a website than just having a website, I haven't come away feeling convinced. People that are talking to me about having a website because everybody does. And I don't want to be like everybody else does and just trust that you're telling me that and you want me to part with how much money and then them say, oh, but you've got to treat it like person. It's a person's salary. It's the equivalent of a person's salary. Well, I can't afford a VA.

So why would I pay for another salary? It makes it conceivably out of reach for a lot of people, because then they don't really understand what it is that they should be doing and what it is that they need to have. So they can go and ask somebody to say, "can you do this for me?" Because if you don't feel like you know the questions, how do you ask?

Michael Buzinski

You're bringing up the point of pricing, right?

And so that's, like, the next level. You could love my methodology and you could love me. You could say, I buy into the buzz. Buzz is the man, blah, blah, blah, blah, blah. But if I bring to you a price that you can't afford, you can't afford it, period. End of story. But you also have to understand, even if you can't afford it, it's good to get your options out there. It's good to do research and talk to at least two people. No more than three. If you go beyond three in your research, you want to find the two to three that you really like. You understand at least what their website is saying.

And you've gone to their social media and you're like, okay, this person seems like they know what they're talking about.

That's great. Now go