What is up PartnerUp!? 

Reveal introduced the concept of ‘Nearbound’ at Catalyst in Miami this year, and we wanted to learn more about why and how it works.

Jo Wright joins us to talk about why sales and marketing leaders are catching on quicker than partnership leaders (what?!?), how to use second party data to find the best future customers right next store, and the challenges of operationalizing this strategy.

Near the end, we speculate about how the Nearbound concept might spill into marketing in unique ways, and go from account info to individual info.

If you want more, don’t fear - Jo will be speaking at plxsummit.com Nov 7-11!

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