Small Business BS

#08: Brand & Branding - The history of branding for businesses, and the importance of knowing what your brand actually is.


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In this episode, we discuss branding and your brand. We chat through the history of branding and how it got to what we know it as in today's marketing, and dive into what you brand actually is. (hint: it's not your logo)

For more information and free resources, go to www.smallbusinessbs.com.

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Small Business BSBy Adam Witmer and Jeff Gargas