Small Business BS

In this episode, we discuss the many different types of email newsletters, how they can fit into your overall marketing plan, and why every business can likely benefit from email newsletters.

In this episode, we discuss the 80/20 rule and how you can use it to overcome perfectionism, focus your time, energy, and resources on what's important, and increase revenue and success for your small business.

In this episode we discuss down-selling as part of our mini series on selling and sales techniques.

In this episode we discuss cross-selling as part of our mini series on selling and sales techniques.

In this episode we discuss upselling as part of our mini series on selling and sales techniques.

Let's talk about a few different ways you can sell for your small business. Hard selling, soft selling, assumptive selling, helping to sell, and selling to help.

In this episode, we discuss the many considerations and things you should have in place before making the lead to go full time with your side hustle.

In this episode, we discuss the ways in which the minds of entrepreneurs and small business owners are different than most people's. We chat through some ways you can harness that "evil" power to build your business.

In this episode we dive into all the things you should be looking at, and thinking about, when selecting your email marketing platform.

In this episode we discuss 10 MORE common email marketing mistakes, following up on episode 30's 10 mistakes. We identify issues such as not including a clear call to action, using overly salesy or spammy language, excessive all-caps in subject lines, relying on outdated templates, writing overly long emails, and more. We discuss the importance of segmenting and personalizing emails, using analytics to inform strategy, and maintaining authenticity in your brand's voice.