In this episode we explore sales funnels through the lens of Adam going through the sales process of a time share. We cover a foundational understanding of sales funnels, explaining them as the path a customer takes from discovering a business to making a purchase. Businesses of all types can apply the principles of a sales funnel, even through something as simple as building an email list to engage potential customers over time.

In this episode, we discuss diversifying income streams, particularly for those in corporate jobs or with established businesses. Jeff and Adam explore the idea of side hustles as a "life preserver" in a changing career landscape where the traditional corporate ladder is less prevalent. We share stories of using side hustles to navigate career changes and financial needs, eventually leading to full-time entrepreneurship, and talk about identifying opportunities within current work or passions to develop these additional income sources, and finding your side hustle "Sweet Spot."

In this episode, we explore 7 types of business owners, from employees to investors. We challenge the conventional notion that businesses must constantly expand, highlighting the potential for fulfillment at any stage. Self-awareness is the key when determining the right fit for a business owner based on your skills and happiness.

In this episode we discuss the SWOT Analysis framework for small businesses and entrepreneurs to identify their Strengths, Weaknesses, Opportunities, and Threats. We share some real examples of how businesses can utilize SWOT to identify potential issues and opportunities. 

In this episode, we explore more about your business strategy. We bounce to a few different pieces, such as the importance of making working ON your business a priority, a simple framework for strategic planning, and the distinction between urgent tasks and important strategies.

This episode focuses on email marketing strategies for businesses of all sizes. We dive into what email marketing is and how it can be a cost-effective tool for driving sales and building customer relationships. We discuss how businesses can use email to stay connected with customers, provide valuable information and reminders, and ultimately convert leads into sales. Email marketing is not just for online businesses; brick-and-mortar stores can also benefit from it. We'll share some real-world examples and practical tips for creating successful email campaigns. We also share a free email marketing guide as well.

In this episode we discuss the importance of understanding key financial numbers for small business owners. We debate the necessity of complex financial reports versus focusing on essential metrics like cash flow and your cashflow runway. The key is tailoring the systems for your business's financial management to individual business needs. Often, a simpler approach is best in early stages. More robust systems may be needed as your businesses grows, but we can usually keep it simple for a long time.

In this episode, we chat about the differences (and connections) between business models, business strategies, and business plans. 

In this episode, we discuss branding and your brand. We chat through the history of branding and how it got to what we know it as in today's marketing, and dive into what you brand actually is. (hint: it's not your logo)

For more information and free resources, go to www.smallbusinessbs.com.

In this episode, we discuss the importance of identifying a target audience for your business. Defining the target audience involves understanding the specific groups of people most likely to purchase your business's products or services.

For more information and free resources, go to www.smallbusinessbs.com.