Creating a winning digital strategy is simpler than you might think, people tend to overcomplicate and think only digital specialists can do it in a proper way, but the reality is that you as a marketing professional is the best one to create it.

If you learn the key elements of digital marketing, that I will be teaching in details here on my channel, you will be able to do it all by yourself.

To begin with and have a strong digital strategy, make sure you add the following elements:

MINDSET - digital is not the reason, it's a way to get to your marketing objective.

SHARE WITH ALL STAKEHOLDERS - with everyone aware of the contribution of digital on the business, it's easier to execute.

DELEGATE - delegate as much as you can the tedious tasks and focus on managing the direction and performance of your plan. Don't get lost in the execution.

ADD S.M.A.R.T. KPIs - Specific, Measurable, Attainable, Relevant, and Time-Bound KPIs that will allow a clear measurement of your performance and see if you are getting to your objective.

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