Remember how we used to sit around the TV to watch the main shows? And more recently discussing the tv show on the internet? The reality is different now, we are less and less spending time and attention on the mainstream media and turning our attention to the social media influencers. We seek knowledge, fun,Read More

Google Analytics can do so much for your business online that you can’t even imagine! In this new podcast, I go into details on the main things you should get ready to, key areas to look at in your Google Analytics, and what to do with the information so you can deliver more business andRead More

WHAT THE HECK IS GROWTH HACKING?! You either know very well what it is and probably use the word all the time (don’t do this!) or you have no idea and just nod pretending that you know. It might sound strange and complex this fancy word, but it’s a powerful methodology that any marketer canRead More

There is a big disconnection between marketing professional demands and expectations and digital agencies’ deliverables and their expectations of the client’s knowledge and understanding of digital projects. I had a really nice chat with my friend Jazib Naeem, who has been handling digital projects and CLIENTS for the past 8 years, around the relationship betweenRead More

I am very happy to announce my new podcast format where I invite a special guest to talk about a hot topic around the digital marketing world; and for the first one, I couldn’t find anyone better than @Alexandrabogatoiu, a recruiter specialized in digital & e-comm areas in the middle east, especially in 2020 withRead More

Are you ready for Black Friday? Or you are just sitting and watching every company enjoying their special offer strategies. November is Christmas for e-commerce, breaking records every year on sales, revenue, volume… And the more e-commerce grows, especially with the covid impact accelerating digital channels, the more we see companies joining the movement. TheRead More

Are you sure you are talking to YOUR target audience? Or are you talking to an audience that YOU think is your target? Most marketing professionals that I talk to are very sure about their target audience, they don’t think they need to revise, and they don’t even consider this topic when they face anyRead More

Have you seen the latest viral video from the TikTok user @doggface208? No problem, I got it here for you on my new podcast where I talk about this amazing video and the process of creating viral content. Check it out how you, as a marketing professional, can start creating viral content for your companyRead More

Today we have part 2 of the psychological triggers that I started last week, to make people dying to buy from you. If you didn’t watch or listen, please go back there and have a go that I promise you will enjoy not only the other triggers but the introduction where I talk about howRead More

One of the things I love in marketing is to understand the science and psychology behind humans’ behaviors and decisions, what motivates them to behave in a certain way, rationalities, and emotions that drive different reactions. Despite all our rationality and evolution throughout thousands of years of the human race we still carry a lotRead More