Always remember the famous SEO joke that says that the best place to hide a dead body is on the second page of Google. People publish over a million pieces of content every day around the world and perform more than 3 million searches on Google, Youtube, and other search engines.So expending a bit ofRead More

This is one of the biggest fights between the marketing team and the digital team - which type of creative we should use in our campaigns - one prefers more videos, more emotion, long content, state of the art creative, of course, the marketing team; and on the other hand, we have the digital team, who look more for performance, sharp and straight to the point assets, quantity to test multiple variables instead of less and expensive creative, more static, and short content instead of long videos.

Basically, there are two main groups of creatives that you can create for digital paid media - static images and videos or animations.

Static images are mostly used for mid to bottom of the funnel, aiming to get immediate actions from the users, like purchases, sign-ups, registrations - so you don't want to distract the audience with animations or videos with stories and graphs that might diverge them from the main objective that is the action you want them to take.

Videos and animations are more to the top of the funnel, in the awareness and consideration phases. Videos are more emotional, more descriptive, they aim to entertain the audience or to be informative during the time you are watching.

Using the right creative in your campaign, depending on your objective, can increase a lot the performance of your campaign, so pay attention to that and discuss together as one team - marketing, digital, and agency. :)

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#digitalcreatives #paidmedia #videocontent #digitalagency #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

Digital agencies and clients will always be a love and hate relationship, but taking the recommendations that I share in this video will help you to minimize the friction and free up your time and energy for other important tasks in your role as a marketer. The first step before signing anything is to spendRead More

Digital channels are tools or routes to reach your audience, don’t get attached to them, you have to go where your audience is, where the attention is, so focus on that rather than any specific channel. Most channels are owned by a third party, so you don’t control the audience you have nor the deliveryRead More

Marketing is one of the professions that is evolving the most due to the fast advance of digital technologies and very soon there won’t be marketing without digital expertise. To follow the trends and be always one step ahead with your marketing career, you need to stay tuned to the technologies that are outstanding andRead More

I’ve been sharing a lot of content here for a while but very few people know my story and why I’ve decided to talk about digital marketing. I’m from Rio de Janeiro, Brazil and I fell in love with marketing because of the amazing TV commercials in the early 2000s when I was around 16Read More

Creating a winning digital strategy is simpler than you might think, people tend to overcomplicate and think only digital specialists can do it in a proper way, but the reality is that you as a marketing professional is the best one to create it.

If you learn the key elements of digital marketing, that I will be teaching in details here on my channel, you will be able to do it all by yourself.

To begin with and have a strong digital strategy, make sure you add the following elements:

MINDSET - digital is not the reason, it's a way to get to your marketing objective.

SHARE WITH ALL STAKEHOLDERS - with everyone aware of the contribution of digital on the business, it's easier to execute.

DELEGATE - delegate as much as you can the tedious tasks and focus on managing the direction and performance of your plan. Don't get lost in the execution.

ADD S.M.A.R.T. KPIs - Specific, Measurable, Attainable, Relevant, and Time-Bound KPIs that will allow a clear measurement of your performance and see if you are getting to your objective.

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#winningdigitalstrategy #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

All areas of marketing are changing faster than most of the professions with the evolution of digital potentialized by COVID-19. Researches estimate we developed the digital environment 4-5 years in 6 months.

Because of that, you need to make sure you're following the industry trends to stay updated and don’t fall behind.

I've put together what, in my opinion, are the key topics you should focus on for the main marketing positions: brand manager, portfolio manager, trade marketing, sales executive and marketing manager.

Check it out and share it with your marketing friends and colleagues!

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#marketingfuture #digitalevolution #marketingcareer #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

More and more content is being created every day, people can't see all their friends' content, imagine the content of your brand.

If you don't master or have a specialist in traffic to help you reach more and the right audience you won't get too far.

For a business, you cannot depend on the uncertainty of organic reach. With paid media, you can control the speed and direction you are going.

Make sure, as a marketing professional, that you know what is important for a good paid media campaign so you can manage and request what is best for you and the business.

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#advertising #paidmedia #organicvspaid #organicreach #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

I'm 100% sure you will be asked to justify your digital activities and show the return it's bringing to the business, so it's better to be ready and know how to answer.

ROI on digital marketing is usually misled and can lead you to make wrong decisions.

I've put together the key ideas to look at it in the right way and the tool that can help you. Watch and let me know if somehow helped you?