The Hook Turn Podcast

08: Hyundai goes for performance, Mercedes goes for efficiency and Hertz goes AI crazy


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We take a look at Hyundai's latest N car, the Ioniq 6 N, and discuss whether Mercedes' focus on efficiency with the new CLA will be enough to attract sales in a cutthroat segment of the market. The car rental space might be one of the last areas you'd think would be upended by the AI revolution, so has Hertz shot itself in the foot or is it a pioneer?

Show notes:

- Hyundai Ioniq 6 N: https://www.hyundai-n.com/en/models/n/the-all-new-ioniq-6-n

- Mercedes-Benz CLA: https://www.mercedes-benz.com/en/vehicles/cla-class-of-its-own/

- Hertz AI scandal: https://www.caranddriver.com/news/a65176049/hertz-ai-scan-rental-car-damage/

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The Hook Turn PodcastBy Vivek Shah, Adarsh Subramaniam and Sanbib Ahmed