We all know by now that men have embraced shopping for clothes. A recent Wall Street Journal article cites a study from the Boutique at Ogilvy saying 94% of men claim to have a defined sense of personal style. That same survey estimates that on average, men spend about $10 more a month on clothing than women. But how does a carefully self-constructed uniform inform the place where a man keeps all his stuff? The hypermasculine notion of a “man cave” teeming with sports memorabilia, softcore, cheesecake photographs of women, and a La-Z-Boy recliner is outdated in an age where guys are defining masculinity for themselves. As the notion of fashion and sexual orientation being correlated is more and more thrown out the window, so has interior design. After all, what good is buying luxurious clothes if you’re still laying your head down on an Ikea bed? That’s why it makes sense that menswear brands like The Hill-Side collaborating with home goods stores like CB2, and new start-ups like Floyd specialize in minimal platform beds, while similar companies like Casper have a mission to make luxe-feeling mattresses and pillows not just comfortable, but accessibly priced. There’s a rich middle ground for guys wanting to step up their interior game without having to dive into storied luxury furniture labels like Herman Miller, and to get more insight, I hit up two experts in this burgeoning market. On this episode, we speak to Greg Shugar, founder of ThreadExperiment, a start-up that focuses on masculine bedding. Shugar previously founded The Tie Bar, now a go-to accessories destination for affordable neckwear that appears everywhere from the pages of GQ to the necks of actual men. Then we catch up with Tariq Dixon. In 2013, Tariq co-founded TRNK with Nick Nemechek. They’re two menswear veterans who saw a need for an online, men’s-focused interiors destination, so they built one. TRNK combines beautifully shot editorials of men’s homes around the world with an e-commerce site that sells everything from ruggedly handsome couches made from WWII-era fabrics by Stephen Kenn to black Icelandic sheepskin rugs. Companies Mentioned: ThreadExperiment: http://www.threadexperiment.com TRNK: https://www.trnk-nyc.com Casper: http://www.casper.com Floyd: http://www.floyddetroit.com Articles Mentioned: http://www.wsj.com/articles/men-are-shopping-like-women-1455657516 Visit www.highsnobiety.com for more.

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