Richard La Ruina is a London-based internationally renowned pickup artist and coach. In 2007 he founded PUA Training, which now consists of five websites, popular weekend seminars, and boot camps around the world. He has trained over 3000 men and is the author of the best selling book The Natural. La Ruina has been featured on BBC and ITV, as well as in Men’s Health, Maxim, AskMen, the Independent, the Evening Standard, Cosmopolitan, and many more publications. La Ruina is a sought-after guest speaker at seduction conferences worldwide.