In this episode of the Beyond Busy Podcast, Rebecca Cafiero sits with me to discuss her inspirational journey from growing up on a farm, navigating challenges in her career and personal life, to finding her niche in DIY PR for coaches and creatives. She touches on the context of  finding balance and fulfillment through discernment, creativity, and prioritization. She also shares her personal experiences of burnout and overcommitment, which led to the realization that engaging in activities that foster creativity, play, and restoration is crucial. She also stresses the need to periodically reassess obligations, let go of what no longer serves, and make decisions based on genuine excitement and alignment with personal values. 

Listen in and get inspiration and insights into your own personal growth and professional development.

“Anytime you feel like you're flat lining on your business or your life, you're like, I'm hanging in there by a thread. How can you get more creativity, play, restoration? How can you give CPR to yourself? The other side is, let go of things that feel like obligations, that aren't fulfilling you or aren't lighting you up. Just because they felt good in the beginning doesn't mean they still will.”- Rebecca Cafiero

In this episode, we’ll explore:

• Entrepreneurial Journey: Rebecca shares her journey from a corporate career in real estate to becoming an entrepreneur. She highlights the stress and burnout from her corporate job, leading her to seek more fulfilling and balanced work through entrepreneurship.

• Life Challenges and Resilience: Rebecca discusses significant life challenges, including working without rest, financial struggles during the market crash, and personal losses. These experiences contributed to her growth, resilience, and focus on being present.

• Personal Development and Coaching: Rebecca emphasizes the importance of personal development and coaching in her life. She shares the transformative impact of hiring a life coach at 26 and how it helped her realize her true desires beyond external validation.

• Transition to Entrepreneurship: Rebecca’s transition to entrepreneurship started with network marketing, which gave her the freedom to explore her passions and eventually led her to coaching and creating the Pitch Club.

• PR and Visibility: Rebecca’s journey into public relations (PR) stemmed from her desire to increase visibility and credibility without the high costs of traditional PR agencies. She successfully learned to handle her PR, leading to numerous publications and increased confidence.

• Teaching and Empowering Others: Rebecca shares how she began teaching her PR strategies to others, which proved successful for her clients. This realization led her to formalize her methods and help more people achieve visibility and growth.

• Focus on Present and Fulfillment: A significant theme in Rebecca’s story is the focus on being present and finding fulfillment in the moment. Despite the hardships, she learned to enjoy life and prioritize joy and purpose.

• Reflection and Discernment: Regularly reflect on your commitments and discern which activities truly align with your passion and purpose.

• Burnout Awareness: Recognize the signs of burnout and overcommitment, and understand the importance of simplifying and letting go of excess obligations.

• Creativity, Play, and Restoration: Identify activities that foster creativity, play, and restoration, and make them a regular part of your life to maintain balance and fulfillment.

• CPR Framework: Use the CPR (Creativity, Play, Restoration) framework to evaluate and prioritize activities that rejuvenate and inspire you. Let go of activities and commitments that no longer fulfill or excite you, even if they were initially appealing.

• Personal Alignment: Ensure that the ideas and projects you pursue are genuinely yours and not influenced by others' excitement or expectations. Use practical tools like imagining a decision as made and assessing your feelings the next day, or taking small steps towards a decision to gauge how it feels.

• Close Loops and Heal Patterns: Address unresolved issues, close energetic loops, and heal long-standing patterns to clear the way for new opportunities. Trust your intuition and inner guidance, and avoid relying too heavily on external input for personal decisions.

About the Guest:

Rebecca Cafiero is an intl. Forbes business and PR strategist, TEDx Speaker and top ranked podcast host, 2x bestselling author and mother of two. As the Founder + CEO of the Pitch Club, a for women, by women company, she has worked with hundreds of female entrepreneurs growing + scaling small businesses and teams to increase their credibility, visibility and profitability in business.

Prior to becoming an entrepreneur, she spent 13 years in Corporate America leading sales and marketing teams. She is a frequent speaker on online business strategy, creating credibility + visibility, productivity and personal optimization. As a sought after media source, Rebecca’s tips have been featured in NBC News, ABC News, BIZ TV and publications including Forbes, Reader’s Digest, Women's Health, US News and World Report and more.

Connect with Rebecca:

Website: https://www.rebeccacafiero.com/

Instagram: @rebeccacafiero

Connect with Marisa Hohaia:

Website: https://www.breakupwithbusy.com/

Instagram: https://www.instagram.com/breakupwithbusy

Linkedin: https://www.linkedin.com/in/marisa-hohaia-2b968017/