<p>We explore AB testing: What is it? Where does it fit? And, are we putting too many eggs in the basket of optimisation?</p>

We explore AB testing: What is it? Where does it fit? And, are we putting too many eggs in the basket of optimisation?

08. To A/B test or not to A/B test?

The Podcast where UX Designers Chris, Divyen and Greg discuss some of the lesser talked about realities of working as a designer in UX. Each episode they'll pick a topic and ask the question; What the UX?

Share 08. To A/B test or not to A/B test?

Sign up to save your podcasts

08. To A/B test or not to A/B test?

08. To A/B test or not to A/B test?