as you might’ve read over the last few days, nearly 10,000 people have agreed to legally change their name to “Subway” in exchange for a lifetime of Subway’s yoga-mats-for-bread sandwiches.  Putting aside for a moment no one has learned anything from the Rocket From The Crypt tattoo deal a few years ago,  Subway’s scheme is as unoriginal as it is nefarious  — I should know because I was paid a generous fee after advising Pennsylvania / WV chain Eat’n Park to introduce a similar offer several years ago.  Though only a handful of hungry persons took them up on the offer, we are now faced with the possibility of someone named Eat’n Park Subway essentially eating for free 24/7, 365 (until the yoga-mat bread takes it’s inevitable toll, anyway).