Part 2 of our conversation with Joann A. Seery turned from building relationships to business planning. At the heart of the discussion is business planning and business plans. Joann, Tony, and Brian make it clear, business plans aren’t just a good idea, they are essential to the growth and success of the business. Among the roles that business plans serve are intentionally shaping the organization’s culture, hiring for passionate alignment to mission and vision, financial triggers for decision-making, and planning for the owner’s exit.