Marketers Take Flight

081: Going from Individual Contributor to People Manager


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Tasked with creating new roles for her organization, Nicole Robinson shifted from being an individual contributor in her firm to a people manager. Is it an easy transition? Today we are talking about making that transition. Nicole gives us tips on creating the role, looking at the details, and measuring the team's metrics.  

Listen in as I talk to Nicole about what you need to consider before hiring a team if you have never hired a team before.  In addition to forming a new team, training, organizing, and building relationships are also part of this process.  However, before all of that, you need to determine exactly what role this individual will play within the company.  Nicole offers advice on how she handled the transition from individual contributor to people manager.

Here are some highlights:

  • Nicole’s career path: 3:27
  • Nicole’s experiences: 8:43
  • Duplicate yourself: 10:27
  • What to think about when creating a role: 12:40
  • 3 things to create a team: 15:02
  • Team benchmarks: 16:38
  • Writing To Win language: 19:09
  • Look at the details: 21:39
  • Metrics for your team: 23:57
  • Nicole’s #1 piece of advice for new marketers: 31:09

Resources & Links:

Nicole Robinson, Podcast Co-Host of “The No Really Everything’s Fine!”
LinkedIn: https://www.linkedin.com/in/nicole-a-robinson-6223b35a/
Proposal Manager Planner – email: [email protected]
The No Really Everything’s Fine Podcast: https://pod.link/1620171601 


Want more AEC marketing goodness?

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  • Purchase bite-sized, on-demand templates and training at the Marketers Place.
  • Enroll in online training: The Proposal Pro or Content Marketing Clarity.





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Marketers Take FlightBy Lindsay Diven

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