Heirloomed began as a way for Ashley to spend time with her grandmother back in 2006. Whenever Ashley visited home, the pair sewed aprons together at her kitchen table.

Ashley hosted brunch parties with other women where she would sell the aprons they made. Her day job working for a branding agency meant she knew how to market the events, and it wasn’t long before a young editor asked to pitch her story to Oprah magazine.

To Ashley’s surprise, Oprah not only picked up the story but ran a six-page spread. Unsurprisingly, they sold out of aprons within an hour!

Fast forward eighteen years, Ashley Schoenith is no stranger to change. Her company has gone through multiple iterations and even a name change, but one thing remains the same: her mission to keep family heirlooms around for the next generation.

Her goods have been featured in major media outlets such as Oprah, Martha Stewart, The Food Network and Southern Living Magazine.

WILDFLOWER SHOWNOTES : shannaskidmore.com/ashley-schoenith

📌 RESOURCES MENTIONED:

Grab a copy of Ashley’s Cookbook

Ashley’s feature on Oprah