How do you build a business that actually supports your life—not the other way around? In this episode of the Take Your Shot podcast, I sat down with Briana Wells, systems strategist and founder of Flourish and Structure, to talk about what it really means to create a business strategy grounded in data, structure, and intention.

We dive into how to approach your systems through the lens of sustainability and why understanding your numbers and backend processes is one of the most empowering things you can do as a creative entrepreneur. Briana shares practical tips for using data to drive decisions—from streamlining your client experience to evaluating when and how to scale.

If you’ve ever felt like you're running on autopilot or reacting to every fire that pops up, this conversation is your invitation to pause, reflect, and build smarter. Briana breaks down how to make data feel approachable, where to start if you're not "a systems person," and how to set up a structure that actually gives you more freedom and clarity.

Whether you're trying to optimize your onboarding, refine your client workflows, or prepare your business for growth, this episode will help you see your numbers and systems not just as back-end tasks—but as key pieces of your strategy.

Resources Mentioned

Connect with Briana Wells: https://flourishandstructure.com

Follow Briana on Instagram: https://www.instagram.com/flourishandstructure

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If this episode helped you think differently about your backend strategy or gave you practical ways to move forward, we’d love for you to leave a review and share the episode with a fellow creative. Thanks for tuning in.