Hey hotties! This week I'm breaking down why 'hot' isn't just a compliment — it's an actual business strategy.

In a world of beige brands playing it safe, I'll show you how authentic energy makes you impossible to ignore. 

In a world of beige brands playing it safe, opt for hot and go for desire-led approaches that focus on who your clients want to BECOME, not just their problems.

From rotisserie chicken confidence to embodying your brand at a cellular level, this episode is packed with ways to stand the fuq out and use being hot as your strategic advantage.

Peta Xx

RESOURCES: Hot Business Audit — https://hot-business.scoreapp.com/

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