What is up PartnerUp!? 

Chief Marketing & Ecosystem Officer? You heard that title right. Allison Munro came in to Vena as a CMO, but quickly realized that the customer ecosystem was king when it comes to distribution.

So many gems in this one. Allison breaks down the new way to win today’s “impossible to reach buyers” by living in the ecosystem, building community, partnering with influencers in a deep way, and a lot more.

We talk about how Product Led Growth connects to this, and what the future holds for marketing leaders.

*This is the episode to share with your CMO!

Allison will be speaking at plxsummit.com on Day 3, November 9th, for Partner Led Marketing Day. Register today at plxsummit.com. 

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