Emails are great and all, but what about when you want to do some magic with emails? I'm talking all about email automation and how they're going to rock your world, and most definitely your business.

One reason I love email so much and how much email marketing can do for your business because of the way you can set up automation to make it do amazing things. So today I want to break down some of the most common email automation that you may or may not be using in your business. 

**Now disclaimer as with most things, this does NOT mean you have to go set up all of this automation right now. But they are all really great ideas of things that you can use in your business eventually or the things you might want to work towards or have someone set up for you. So let's just get the wheels spinning today.**

I have seven different types of automation that I'm going to walk through. 

 

Delivery Email Automation

Let's start with the obvious one here. This is the one that almost every single person listening will probably be familiar with. That's the delivery of a product or a freebie email, right? 

When someone opts into something, even though someone buys something, right, this that can really cover two types of things. So when we're talking about automation for these types of emails, a lot of times these are going to be kicked off automatically based on what you have set up on the back end of your system. 

This automation’s the easiest because it can literally just be one email. Basically, it's just making sure that people get whatever it is they need to get from you whether that's something they bought a download, a freebie, an email series. 

One way to look at automation is its a way to keep everybody happy and thriving and nurtured in your business through email magically delivered like your robots running around. That's why I love it so much. 

Because people get angry when they don't get stuff delivered. People get angry when they don't get the freebie they download it even though it's free, right? 

We all feel that way like, “Oh my gosh, it's been two minutes, where's that download? I really wanted it!”

And we don't want to let people down. So this is the first one at a minimum. Every single person should have this setup on all of your things. Make sure that it's automatically delivering things to your people and email. Even if it's a responder just like Hey, I'll get back to you in five minutes or two hours or I'm going to give you a call or whatever it is. People just really like to know what's happening next to make our brains feel better.

 

The Welcome Automation 

The second type of email automation that is super important is going to be your welcome sequence. 

I'm often surprised when I start working with clients to find out most of them don't have this one set up already. It seems like it should be really commonplace if you create automation in the order you need it, but that's not how we think. 

We kind of like to put out fires mostly in our business especially for working on the backside. 

A welcome sequence’s purpose is to initiate or introduce yourself to whoever is just joining your email list because often, people are scrolling by and they happen to click. But they may have no idea about you or who you are, you may have just appeared in their feed, or you could be running conversion ads, it could be on Pinterest, there's like it could be sent to them from somebody else, they may have no idea who you are from Adam or Eve. 

You need to introduce yourself to them, help them get warmed up to your list, find out who you are and decide if they want to stay. That's really important if you haven't paid attention to our email series last couple weeks, because we want people on our list who actually want to be there and open our emails, right. 

It's not the goal to collect