Let’s all face it!Retailers are smart. They know your weaknesses and how to capitalize on them.So every time you go shopping — online or IRL — you're being taunted by infinite reasons to buy more, more, more.Consumer experience these days is not simply designed; it's engineered.Research determines the ads you see, the scents and sounds you encounter in stores, even the way a salesperson might casually touch your arm.But how do we know that we’re buying from someone who has our best interest o...