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In this engaging conversation, Brian Zimmerman, CEO of Cleveland Metro Parks, shares his journey from a young golf enthusiast to a leader overseeing a vast network of parks and recreational facilities. He discusses the challenges and rewards of managing such a large organization, the importance of teamwork and leadership, and the evolving expectations in the golf industry. Brian emphasizes the significance of community engagement, workforce development, and the need for aspiring professionals to be detail-oriented and proactive in their careers. He also reflects on the hidden gems of Cleveland Metro Parks and his aspirations for future projects that will leave a lasting legacy.

What You'll Learn

• Why "managing to an outcome" isn't the same as leading expectations and why that distinction matters

• The real differences (and misconceptions) between municipal and private golf experience

• How Cleveland Metroparks thinks about standards, reinvestment, and long-term stewardship

• Brian's "present leadership" approach: being visible when things are hard, great, or average

• What he looks for in candidates immediately (shoes, handshake, eye contact, preparation)

• How to handle post-COVID realities: play up, maintenance windows down, and expectations rising

• Practical operating moves that improved customer experience (ex: 10-minute tee times, time-ticketing)

• Career advice for superintendents who want to move up: look the part, do the part, build exposure

• A reminder leaders forget: don't burn ladders on the way up or down

Links

Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-m-zimmerman-34072b43/