Currently Senior Director of Strategic and Executive Communications for a major U.S. nonprofit, Joel Schwartzberg also teaches communication and presentation skills to clients including American Express, State Farm Insurance, Blue Cross Blue Shield, Comedy Central, and the Brennan Center for Justice. Joel’s books include The Language of Leadership and Get to the Point! and his articles appear in Harvard Business Review, Fast Company, and CNBC. A frequent conference presenter and workshop leader, Joel is also a former national champion public speaker and collegiate speech coach.

In this episode Jason and Joel discuss:

• Coming up with your true point
• Asking the right question
• Tips for speaking in webinars
• Telling stories the right way

Key Takeaways: 

• Practice the “I believe that___” technique. If your point completes the sentence, then you’ve got it right. 
• Start with the right question. Don’t ask “what do I want to say?” or “what should I say?” Impact is the end result that you want, so ask instead “what do they want and need to hear?” You don’t have to come up with it on your own, ask the community what people really need to hear. 
• When speaking in webinars, dominate the frame. Make sure your head or shoulders are not cut off from the frame. Use a neutral background rather than any virtual background. Speak with a loud voice volume setting. 
• Stories are great. They don’t have to be cinematic but even when simple, it’s still a good way to make yourself relatable to the audience. However, don’t forget that the most important part of telling a story is the part where you attach relevance to the story. 

“People don’t really remember what you said, they remember what you mean.” - Joel Schwartzberg

Connect with Joel Schwartzberg:

Twitter: https://twitter.com/TheJoelTruth

LinkedIn: https://www.linkedin.com/in/joelschwartzberg/

Website: www.joelschwartzberg.net

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking 

Email: [email protected]

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.