Cultural Differences & Cultural Diversity in International Business

087: Sports Rivalry, and Culture with Joe Cobbs

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Joe Cobbs is Associate Professor of Sports Business at Northern Kentucky University, and co-founder of KnowRivalry.com.
Research, teaching, and industry engagement in the Department of Marketing, Sports Business, and Construction Management.
Specialties include team rivalry, international sponsorship, and the business of Formula One racing.
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Cultural Differences & Cultural Diversity in International BusinessBy Chris Smit: International Business Expert | Cultural Differences | Diversity Expert & Peter van der Lende: leading business developer
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