IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

087 - The Art and Science of Conversion Optimization with Justin Christianson


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In This Episode:

  • How he created Conversion Fanatics
  • The major problem he sees company's facing with their conversion
  • Why getting more "eyeballs" isn't necessarily the best option
  • How to sell a focus on "conversion" up the ladder
  • Why conversion rates aren't always the important metric

Quote:

"We typically find that most companies are spread too thin." - Justin Christianson

...more
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, EmailBy Dominick Sirianni

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