IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

By Dominick Sirianni

Education Business Management & Marketing Training

What's IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email about?

Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.

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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email episodes:

11.23.2016
097 - The Power of Email Marketing with Sean Shoffstall
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group...
11.07.2016
096 - The Importance of Customer Experience with Catherine Blackmore
Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's...
10.27.2016
094 - IMPACT16 Tuan Pham and Gabby Cevallos
In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17. Guests: Tuan Pham, SVP with Colony American...
10.19.2016
093 - IMPACT16 Women's Leadership Group Petra Neiger
Notable Sections: About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12] Notable...
10.16.2016
092 - IMPACT16 Content Across Platforms All
Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the...
10.05.2016
091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos In This Episode: What makes a great leader? [2:11] Briana's biggest advice to young women...
09.28.2016
090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni
"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni In This Episode: How education and Hollywood are similar [3:25] Why video is...
07.25.2016
089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views...
07.12.2016
088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad
In This Episode: What Keith is working on at Enclave for the Las Vegas area [3:09] Why Vegas is a faster growing music destination than Nashville [4:50] The opportunity he saw that lead to creating Enclave [6:10] How technology...
06.29.2016
087 - The Art and Science of Conversion Optimization with Justin Christianson
In This Episode: How he created Conversion Fanatics The major problem he sees company’s facing with their conversion Why getting more “eyeballs” isn’t necessarily the best option How to sell a focus on “conversion” up the ladder Why conversion...
06.23.2016
086 - Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your Business
In This Episode: The recent IMPACT16 event in the Cayman Islands How the IMA and Cayman Enterprise City started working together How the IMPACT conference has evolved over time Why starting a business in the Cayman Islands doesn’t work...
06.14.2016
085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe
In This Episode: The common thread between all of the roles he plays. Why pop ups are annoying and what you can do about it. His thoughts on the upcoming Twitter changes. What he’s putting together for his next...
06.07.2016
084 - Deriving Value from Instagram with Curalate and Christoph Trappe
In This Episode: How to convert digital imagery into real value and dollars. Why your landing pages need to be optimized for mobile when marketing on instagram. Why getting on Instagram today will benefit you in the long term....
06.01.2016
083 - Three Ways to Drive Revenue With Images Webinar
Watch the webinar: http://bit.ly/imaleadervideo
05.24.2016
082 - The State of Visual Commerce in 2016 and Beyond [Available on Video]
Watch the presentation: http://bit.ly/imaleadervideo
05.17.2016
081 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 2
In This Episode: How Penguin Pick-Up was created to solve the logistical problems around online ordering. How Egil created Penguin Fresh and disrupted the traditional grocery experience. Why it’s important to understand what’s going on in the marketplace. The...
05.10.2016
080 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 1
In This Episode: Why supply chain and logistics is a great first job to get a “global” experience of the world. What it was like working at LEGO during its turnaround period. Why he was hesitant to accept another...
05.03.2016
079 - Jeff Sanders, Digital Marketing Manager, Life Fitness
In This Episode: How Jeff used the school of hard knocks to carve out his space at Life Fitness. How LifeFitness is using technology and language partners to efficiently manage an international presence. The convergence between marketing technology and marketing psychology. An inside look at Life Fitness’ transformation of their marketing strategy. How Jeff...
04.26.2016
078 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 2
“How many of your followers should be considered leads?” - Aseem Badshah In This Episode: How to drive new leads using social media. How to get higher engagement rates from your existing audience. How to prioritize leads. How to determine the ROI of social media. How to use social media for...
04.19.2016
077 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 1
“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah In This Episode: How Aseem launched his first business “scriptopia”. What it was like managing Microsoft’s Facebook presence in the early days. What his company, Uptown Treehouse,...
04.13.2016
076: The Secrets of Marketing Automation with Kevin Bobowski
Quote: “The CMO has quickly become a general manager.” - Kevin Bobowski Guest: Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand...
04.05.2016
075: The Power of Addressable TV with Brienna Pinnow (Part 2)
“At the end of the day, TV is still king.” - Brienna Pinnow Guest: Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail,...
03.30.2016
074: The Power of Addressable TV with Brienna Pinnow
We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow Guest: Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture...
03.23.2016
073 - Entrepreneurship as a Military Spouse with Lindsey Germono
Quote: "You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono In this Conversation We Cover: What it's like to be a military spouse and kid Being a military spouse and an entrepreneur. What a virtual office is and...
03.17.2016
ANNOUNCEMENT: Learn How to Drive Sales Through Visual Marketing [Free Webinar on March 30th]
Sign up for the webinar http://bit.ly/imaimageswebinar Meet the Presenters: https://www.instagram.com/modbargains/ https://twitter.com/Curalate/
03.15.2016
072 - CEO and Founder of Hoorah Mobile, Mike Russel
“Brands want to figure out a way to activate and engage their fans.” - Mike Russell In this Conversation We Cover: - Mike’s background and how he came to start Hoorah Mobile - How Dominick and Mike were introduced - What Hoorah Mobile does -...
03.08.2016
071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders
In this Conversation We Cover: - How Life Fitness deals with being a Global company - How to change the marketing message of our company to localize it in specific areas. - Why it’s important to keep your message consistent across all social...
03.01.2016
070 - Sinan Kanatsiz and an IMA Update
In this Conversation We Cover: - What’s happened at the IMA since the IMPACT conference last September - The introduction of the IMA’s premium membership network. - The future of the IMPACT conference. - How we’ll start having sub-conferences each year. - The certified internet...
02.16.2016
069 - Mike Matuz on Fitness, Marketing, and Digital Disruption
“An educated consumer is a plus” - Mike Matuz In this Conversation We Cover: - The disruption of the fitness landscape. - How fitness trainers need to think about their business. - The role of fitness professionals to their clients. - Why an educated consumer...
02.09.2016
068 - Live from IMPACT15, Founder of Student Tutor and IMA Partner, Laura Petersen
Guest: Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better...
02.02.2016
067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing
“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe In this Conversation We Cover: - How authentic stories can be used to create long-term successes. - The #1 mistake companies are making...
01.26.2016
066 - Live from IMPACT15, Former VP Marketing at Nook, Jeanniey Mullen
In this Conversation We Cover: - How we can get the younger generation excited and inspired by digital marketing and their own success. - The role mentors play in the early development of young teens. - Her personal experiences with inspiring others to...
01.19.2016
065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew Matthews
In this Conversation We Cover: - How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that. - What factors to consider as the weight on your infrastructure gets heavier. - Why you...
01.12.2016
064 - Live From IMPACT15, Director of Strategy Social Media Examiner, Emily Crume
In this Conversation We Cover: How Social Media Examiner is helping individuals and business owners connect with their customers on social media. Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business. The impact...
01.06.2016
063: Live from IMPACT15, Founder and CEO of Baker St, Don Donovan
Guest: Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to...
12.29.2015
062: Live from IMPACT15, Crexendo President, Doug Gaylor
Doug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunications. Hear how the rise of mobile marketing makes your...
12.18.2015
061: Live from IMPACT15, IMA Board Member, David Krauss
As an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud applications puts his thumb on the pulse...
12.10.2015
060: Live from IMPACT15 Simulmedia CSO John Piccone
John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he...
11.20.2015
059: Live from IMPACT15, Boomtrain CEO Nick Edwards
If Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and CEO Nick Edwards at the Oracle Marketing Cloud booth...
11.13.2015
058: Heather Dubrow’s World
Our very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be successful as a celebrity, entrepreneur, wife...
10.28.2015
056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John Stix
John Stix is the President and co-founder of Fibernetics, one of the largest telecommunications companies in Canada. John overcame two devastating setbacks in his career. In this week’s episode, John shares those failures and how they spurred him to recognize...
10.15.2015
055: Live from #IMPACT15, Internet Marketer of the Year, Christoph Trappe
The IMA was proud to name Christoph Trappe as Internet Marketer of the Year at our IMPACT15 conference in September. Christoph is the Chairman of the IMA Midwest group, the power behind authenticstorytelling.net and Director of Content Marketing at MedTouch. Christoph...
10.08.2015
054: Live from #IMPACT15, IMA Chairman Sinan Kanatsiz and evite CEO Victor Cho
The first of our series of more than a dozen interviews done from the Oracle booth at IMPACT15 in Las Vegas starts with IMA founder Sinan Kanatsiz who gets hijacked by evite CEO Victor Cho. Great conversation about the conference,...
09.24.2015
052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie
The Internet Marketing Association has recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from...
09.23.2015
051: Start Here
New to the IMA or the IMA Leader show? Start your journey here.
09.21.2015
050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough
Steven Clough combined his degrees in business and psychology to form AVO. Not just a run of the mill marketing agency, AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven...
09.20.2015
049: Your Guide to IMPACT15
If you are heading to the IMPACT15 conference in Las Vegas this week, be sure to listen to this episode of IMA Leader ASAP.
09.16.2015
048: Bleeding Edge Digital Publishing with PageCloud CEO Craig Fitzpatrick
Ninety-nine percent of us are reliant on the other one percent. This isn’t a financial diatribe. Only one percent of the population can generate the code needed to materialize substance on a blank web page. The rest of us either...
09.13.2015
047: Marketing Automation by Phone with DialogTech CEO Irv Shapiro
Not too long ago, we thought the age of inbound calls was dead. No one wanted your telephone number. They wanted your website so they could buy online instead of talk to a person. Today, inbound sales call trends are...
09.06.2015
046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff Marcoux
Jeff Marcoux is back on the show helping us understand an oft used term in our industry today – the Marketing Cloud. What is it? How will it help by business? What should I look for if I decide to...

What's IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email about?

Download our free app to listen on your phone

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email episodes:

097 - The Power of Email Marketing with Sean Shoffstall

096 - The Importance of Customer Experience with Catherine Blackmore

094 - IMPACT16 Tuan Pham and Gabby Cevallos

093 - IMPACT16 Women's Leadership Group Petra Neiger

092 - IMPACT16 Content Across Platforms All

091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos

090 - IMPACT16 | Content Across Platforms feat. Dominick Sirianni

089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott

088 - Behind the Scenes Creating the Hottest, Newest Vegas Venue with Keith Conrad

087 - The Art and Science of Conversion Optimization with Justin Christianson

086 - Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your Business

085 - Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe

084 - Deriving Value from Instagram with Curalate and Christoph Trappe

083 - Three Ways to Drive Revenue With Images Webinar

082 - The State of Visual Commerce in 2016 and Beyond [Available on Video]

081 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 2

080 - Business Innovation & Entrepreneurship featuring Egil Moller Nielsen pt 1

079 - Jeff Sanders, Digital Marketing Manager, Life Fitness

078 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 2

077 - How to Drive Qualified Leads Using Social Media with Aseem Badshah pt 1

076: The Secrets of Marketing Automation with Kevin Bobowski

075: The Power of Addressable TV with Brienna Pinnow (Part 2)

074: The Power of Addressable TV with Brienna Pinnow

073 - Entrepreneurship as a Military Spouse with Lindsey Germono

ANNOUNCEMENT: Learn How to Drive Sales Through Visual Marketing [Free Webinar on March 30th]

072 - CEO and Founder of Hoorah Mobile, Mike Russel

071 - Live from IMPACT15, Digital Marketing Manager at Life Fitness, Jeff Sanders

070 - Sinan Kanatsiz and an IMA Update

069 - Mike Matuz on Fitness, Marketing, and Digital Disruption

068 - Live from IMPACT15, Founder of Student Tutor and IMA Partner, Laura Petersen

067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

066 - Live from IMPACT15, Former VP Marketing at Nook, Jeanniey Mullen

065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew Matthews

064 - Live From IMPACT15, Director of Strategy Social Media Examiner, Emily Crume

063: Live from IMPACT15, Founder and CEO of Baker St, Don Donovan

062: Live from IMPACT15, Crexendo President, Doug Gaylor

061: Live from IMPACT15, IMA Board Member, David Krauss

060: Live from IMPACT15 Simulmedia CSO John Piccone

059: Live from IMPACT15, Boomtrain CEO Nick Edwards

058: Heather Dubrow’s World

056: Part 1 | Rebuilding Your Dream: Overcoming Entrepreneurial Disenchantment with Culture Warrior and Fibernetics President, John Stix

055: Live from #IMPACT15, Internet Marketer of the Year, Christoph Trappe

054: Live from #IMPACT15, IMA Chairman Sinan Kanatsiz and evite CEO Victor Cho

052: Visual Marketing with Curalate Chief Marketing Officer Matthew Langie

051: Start Here

050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough

049: Your Guide to IMPACT15

048: Bleeding Edge Digital Publishing with PageCloud CEO Craig Fitzpatrick

047: Marketing Automation by Phone with DialogTech CEO Irv Shapiro

046: What is the Marketing Cloud and Why do I Care with Microsoft CMO-Lead Jeff Marcoux