IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:

• Sean's role at Mapp Digital and the makeup of his team [5:20]
• Why they perform consumer surveys [8:15]
• Why the 18-35 group still prefers email [18:09]
• How retailers have used their engagement platform to drive results [19:23]
• The big mistakes companies are making [27:37]
• Who out there is doing this well? [35:30]
• What you can apply to your own business [40:08]

Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall

"We've been doing this marketing thing for a really long time." - Sean Shoffstall

Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings.

Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.

Connect: Sean Soffstall

https://www.linkedin.com/in/shoffstall

Mapp Digital

https://www.linkedin.com/company/mapp-digital www.mapp.com

Notable Sections:

• Catherine's background and role at Oracle Marketing Cloud [1:47]
• Why it's important to work directly with customers [4:30]
• Here approach to helping customers [8:03]
• How to differentiate your company with a culture of customer experience [12:23]
• Catherine's personal experience with churn as a customer [18:18]
• How brands can develop a greater sense of intimacy with their customers [26:45]

Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore

"Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore

Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers.

Resources: The 11 Pillars of Customer Success The Operations of Customer Success Your First 90 Days as a Customer Success Leader Customer Success Evolves

Connect: LinkedIn Twitter

In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17.

Guests: Tuan Pham, SVP with Colony American Finance

Gabriella Cevallos, Marketing Associate with Colony American Finance

Notable Sections:

• About Petra and Red Pantz [1:20]
• Petra's advice to young women who want to lead [3:55]
• Petra's favorite thing to do when she needs a laugh [4:50]
• How Petra battles the 3:00pm slump [6:12]

Notable Quotes:

"You can't be upset when you're smiling."

Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to "make it rain" content [4:04] How to better reach your audience [5:30] Why you need to dedicate "inventory" to storytelling [13:40] Why the "place to be" is video [16:35] Why marketing is difficult [26:45] Beginning of Q&A [35:00]

Notable Quotes: "Don't Stop Learning, Always Be Testing" "You have to market through people, not platforms."

"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos

In This Episode:

• What makes a great leader? [2:11]
• Briana's biggest advice to young women [3:40]
• Briana's background as a teacher in the nonprofit world [4:15]
• How Briana has used networking to solve specific problems [7:20]

Resources: [email protected] www.thebuzzbrand.com

"Your entire content creation and marketing strategy should be based on capturing the content in the way that is most effective for you." - Dominick Sirianni

In This Episode:

• How education and Hollywood are similar [3:25]
• Why video is the place to be [4:15]
• How you may be losing more than a quarter of your webinar registrants [6:45]
• How to approach content creation [8:11]
• Top three takeaways [9:30]

Resources: [email protected]

In This Episode:

• Titina's background and how she got into her current field [2:22]
• What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
• Her views on mentorship [10:11]
• The uncommon thing her mentor taught her [14:12]
• The difference between leading and managing [15:48]
• The story behind Oracle Women's Leadership [17:12]
• Her role at the Oracle Marketing Cloud [23:30]
• How she manages her role without a marketing background [24:20]
• What it's like to be an engineer in an organization like Oracle [29:43]
• The advice she'd give to a recent college graduate [32:12]
• How she stays relevant in her industry [37:20]

Resources:

IMPACT16 September 19th-20th

Oracle University

Oracle Women's Leadership

In This Episode:

• What Keith is working on at Enclave for the Las Vegas area [3:09]
• Why Vegas is a faster growing music destination than Nashville [4:50]
• The opportunity he saw that lead to creating Enclave [6:10]
• How technology has affected the music industry [8:08]
• One of the biggest issues he faces when setting up venues [12:08]
• The preparation required to build Enclave's team prior to launch [16:27]
• The differences and challenges working in Vegas [17:31]
• The technology required to create brand experiences in Vegas [20:25]

In This Episode:

• How he created Conversion Fanatics
• The major problem he sees company's facing with their conversion
• Why getting more "eyeballs" isn't necessarily the best option
• How to sell a focus on "conversion" up the ladder
• Why conversion rates aren't always the important metric

Quote:

"We typically find that most companies are spread too thin." - Justin Christianson