IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Quote:

“The CMO has quickly become a general manager.” - Kevin Bobowski

Guest:

Kevin Bobowski (@bobowski) is the Chief Marketing Officer at Act-On Software. Having followed a very non-traditional journey to the CMO role, Kevin prides himself on his ability to understand and operate effectively within all areas of his team.

Company:

Act-On (@actonsoftware) provides a cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with these customers.

In This Episode:

• How Marketing Automation can revolutionize your business.
• His unusual path to becoming a CMO.
• What Act-On does as a company.
• The advantages of being a last mover.
• What to look for when considering a marketing automation software.
• The evolution of the CMO role.

Resources:

A Marketing Automation Quick Start Guide: Learn to Accelerate Your Investment.

PWC

Web Trends

Exact Target

OfferPop

Act-On

“At the end of the day, TV is still king.” - Brienna Pinnow

Guest:

Brienna Pinnow @BriennaP has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics.

Company:

For over 30 years, Experian Marketing Services @ExperianMkt has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment.

In This Episode:

• How does Experian Marketing Services differ from Experian?
• Why is Addressable TV such a hot topic?
• How does coordination between TV and other channels improve purchase intent?
• The truth about cord cutters and the state of the industry.
• How TV advertising has changed with Addressable TV
• How exactly does Addressable TV Work?
• How you can use Addressable TV to track your return on ad spend

We get caught up in digital but at the end of the day, TV still has over $70b in ad spend each year. - Bri Pinnow

Guest:

Bri Pinnow [@BriennaP] has over 12 years of experience in digital sales, operations, solution architecture and product management. She has worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies and has implemented effective cross-channel strategies that harness the power of audience data and analytics.

Company:

For over 30 years, Experian Marketing Services [@ExperianMkt] has been a global leader in data-driven marketing. Today, the Experian Marketing Suite provides over 10,000 brands with consumer insights, analytics and marketing technology to drive customer acquisition, increase customer loyalty and improve marketing return on investment.

In This Episode:

• What is Addressable TV and why is it so important?
• What Bri does as a part of the Experian marketing division
• How Experian uses the marketing suite to help marketers own the identity of their prospects and turn it into actionable strategies.
• Why it's important to meet customers where they are.
• How Experian Marketing developed their focus on addressable marketing.

Resources:

IMA Leader 018 Brian Wong: CEO of Kiip [http://imanetwork.org/018-brian-wong/]

IMA Leader Video Podcast [Bit.ly/ImaLeaderVideo]

"You have to learn to take obstacles and adapt them into opportunities." - Lindsey Germono

• What it's like to be a military spouse and kid
• Being a military spouse and an entrepreneur.
• What a virtual office is and how Lindsey uses it to work from everywhere
• How you can start your own business
• How Lindsey became an entrepreneur
• Why she chose to launch a marketing agency
• Why working with a small company is the best
• The biggest challenge faced by 90% of military spouses
• The top 3 things military spouses can do to take advantage of their obstacles

Sign up for the webinar

http://bit.ly/imaimageswebinar

Meet the Presenters:

https://www.instagram.com/modbargains/

https://twitter.com/Curalate/

- Mike’s background and how he came to start Hoorah Mobile

- How Dominick and Mike were introduced

- What Hoorah Mobile does

- How the product evolved as a result of competition

- How Hoorah Mobile’s business model is unique in a crowded industry

- How Mike gains attention from big league institutions

- What’s next for Hoorah Mobile

In this conversation Mike and Dominick sit down to discuss the history of Hoorah Mobile and how Mike is changing the world of sports marketing. Mike shares his own story and then dives into what he’s trying to accomplish with Hoorah Mobile in an industry that doesn’t move very quickly. Finally, Mike leaves us with some golden nuggets on how he runs his company and the role that competition and obstacles play in his company’s growth.

- How Life Fitness deals with being a Global company

- How to change the marketing message of our company to localize it in specific areas.

- Why it’s important to keep your message consistent across all social channels.

- How Life Fitnss ensues that their messaging never gets annoying

- How playing college football can relate to marketing

Quote:

“Football is a technique game, sometimes it takes extra effort to get it right but once you do everything is easier. It’s the same for marketing” - Jeff Sanders

Jeff Sanders (@JSAND4MAYOR) is the Digital Marketing Manager at Life Fitness. He manages the digital web marketing strategy for the global Life Fitness brand. Since joining the Life Fitness team back in October of 2014, Jeff has defined the roadmap for the web portfolio including 20 international markets. He’s collaborated with the CRM, analytics, and international teams to establish best practices, and he’s played a major role in increasing online revenue and offline impact.

- What’s happened at the IMA since the IMPACT conference last September

- The introduction of the IMA’s premium membership network.

- The future of the IMPACT conference.

- How we’ll start having sub-conferences each year.

- The certified internet marketer certification.

- Takeaways from past events.

- The future of digital marketing and human connections.

- What to expect at IMPACT 16

“An educated consumer is a plus” - Mike Matuz

- The disruption of the fitness landscape.

- How fitness trainers need to think about their business.

- The role of fitness professionals to their clients.

- Why an educated consumer is a good thing.

- How FSF utilizes gamification to keep clients engaged.

- The direction that fitness is going with the revolution of functional movement.

Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.

Laura Petersen (@lsp_s) is the co-founder of Student-Tutor as well as a partner here at the IMA. An entrepreneur, lifelong learner, and master teacher, Laura loves finding ways to do better with less and leverage tools and tricks for better efficiency, productivity, and fun. She helps the IMA with podcast write-ups, social media, and articles inspired by the guests.

- Her experiences at IMPACT15 and her main takeaways.

- The main difference between IMPACT14 and IMPACT15.

- Laura’s role in producing the IMA Leader podcast.

- Why you need to delegate tasks in your business.

- Laura’s advice for new Internet Marketers.

“You can’t do it all yourself, delegate more, empower people more, give them wings and they’ll really impress you.” - Laura Petersen.