IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

- How authentic stories can be used to create long-term successes.

- The #1 mistake companies are making on social media.

- The technology and services he used to get his book out into the world.

- How he repurposed his blog posts to get his book written.

Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.

- How we can get the younger generation excited and inspired by digital marketing and their own success.

- The role mentors play in the early development of young teens.

- Her personal experiences with inspiring others to pursue marketing.

“People are first inspired by someone they consider to be a mentor somewhere between 10 and 13 years old” – Jeanniey Mullen

Jeanniey Mullen (@jeannieymullen) has worked with the world’s leading entrepreneurs and intrapreneurs inside client side businesses & agencies for the past 20+ years. She’s focused on defining & growing results by creating powerful digitally-enhanced marketing programs, partnerships & distribution that strengthen brands and drive innovation.

- How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that.

- What factors to consider as the weight on your infrastructure gets heavier.

- Why you need to meet your client requirements and scale with them.

Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues.

Ytel (@AskYtel) is a software communications firm with a passion to help businesses better communicate with leads, prospects, and customers.

In this conversation Drew and Dominick discuss the role Ytel plays in the communications industry and how they started by identifying a small opening in the industry. Drew goes on to share some of the factors he has to consider in his role as the Director of Infrastructure and the key principles he applies at Ytel to help ensure the company can meet their client’s needs. Finally, Drew shares why it is important to maximize your value to a client in order to grow with them.

• How Social Media Examiner is helping individuals and business owners connect with their customers on social media.

• Ideas on structuring your content strategy in order to educate your industry and drive interest back to your business.

• The impact wearables could potentially have on the social media marketing landscape.

About Our Guest:

Emily Crume (@emilyquestions) is the Director of Strategy at Social Media Examiner. She is on the advisory board for Hootsuite and has been called a “Swiss Army Knife” of ideas, digital social media, and sales.

About the Company:

Social Media Examiner (@smexaminer) is the world’s largest social media marketing resource on the web. Since it’s founding, Social Media Examiner has helped millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.

Episode Notes:

In this conversation Emily and Dominick sit down to discuss the role she plays at Social Media Examiner and how she is helping the company educate the industry on best practices across all social platforms. Emily then goes on to share her thoughts on structuring your content strategy for success. Finally, Dominick asks Emily what her thoughts on wearable technology and the social media landscape are, her response outlines the potential path that social media could take and serves as an example of how we can all start to plan for the future.

Don Donovan is the founder and CEO of a predictive modeling firm and advertising agency in San Francisco known as Baker St. He founded Baker St. in 2002 and has since served more than half of the Fortune 500 to bring over $5 billion of new products and services to the market.

Baker St. Solutions exists to help companies and brands build successful new product initiatives, perfect their brand positioning, and provide significant quantitative confidence to invest in their businesses.

Baker St. Advertising is an integrated advertising, brand management, and marketing investigation agency.

“The idea is to make the complex simple by using the existing attitudes and behaviors of your audience.” – Don Donovan

- How Baker St. created a successful campaign for the San Francisco Giants by speaking directly to the end consumer.

- How to use window-pane segmentation to simplify the process of creating targeted campaigns.

- The number one thing that stood out to Don during the Impact 15 conference.

In this conversation Don and Dominick sit down to discuss Don’s integrated advertising and predictive modeling agency, Baker St. Solutions. Don knocks it out of the park immediately by giving us the inside scoop on how they created a successful campaign for the San Francisco Giants. He discusses a process known as “window-pane segmentation” and how it can be used to simplify the seemingly complex. Finally, he shares the results of speaking directly with the end consumer and reverse engineering a campaign based on their authentic attitudes, behaviors, and ideals. You won't want to miss this one as there is plenty to learn from the CEO of Baker St, Don Donovan.

Doug Gaylor the President of Crexendo Cloud Communications comes to us from the Oracle Marketing Cloud Booth at Impact15 where he participated in a panel discussion on the future of telecommunications. Hear how the rise of mobile marketing makes your telecommunications infrastructure more important than ever.

As an IMA Board Member and the former Global Sr. Director of Marketing for the Oracle Applications Cloud, David Krauss is a marketer’s marketer. His stewardship of Oracle’s suite of over 600 cloud applications puts his thumb on the pulse of the synergies between data and marketing.

David explains what companies and marketers need to do to stay relevant amid quickly shifting technology. David offers insight into the internet-of-things and how companies can leverage the continued growth of data for competitive advantage.

John Piccone, Chief Strategy Officer of Simulmedia, explains how television is an underutilized medium. Is television at the tip of the iceberg of a massive disruption because of big data, digital media and internet marketing? John thinks so and he tells us why.

If Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and CEO Nick Edwards at the Oracle Marketing Cloud booth at IMPACT15.

Our very special guest today is Heather Dubrow a star of the Real Housewives of Orange County, Botched and her own podcast called, Heather Dubrow’s World. Heather talks about what it takes to be successful as a celebrity, entrepreneur, wife and mother.