IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In This Episode:

• The recent IMPACT16 event in the Cayman Islands
• How the IMA and Cayman Enterprise City started working together
• How the IMPACT conference has evolved over time
• Why starting a business in the Cayman Islands doesn't work the way Hollywood shows it
• Why digital is so important in growth

Resources: http://imanetwork.org/ima-and-cayman-enterprise-city/

In This Episode:

• The common thread between all of the roles he plays.
• Why pop ups are annoying and what you can do about it.
• His thoughts on the upcoming Twitter changes.
• What he's putting together for his next book.
• His best piece of advice for becoming an author.

Quote: "I write my books in pieces through the blog posts I create." - Christoph Trappe

In This Episode:

• How to convert digital imagery into real value and dollars.
• Why your landing pages need to be optimized for mobile when marketing on instagram.
• Why getting on Instagram today will benefit you in the long term.
• Why visual marketing is about two way interactions.
• Why you need to make your images work as hard as they can for you.

Watch the Webinar:

http://bit.ly/imaleadervideo

Watch the webinar:

http://bit.ly/imaleadervideo

Watch the presentation:

http://bit.ly/imaleadervideo

In This Episode:

• How Penguin Pick-Up was created to solve the logistical problems around online ordering.
• How Egil created Penguin Fresh and disrupted the traditional grocery experience.
• Why it's important to understand what's going on in the marketplace.
• The most important questions you need to ask before moving forward on an idea.
• How optimizing for convenience improved Penguin Pick-Up's stickiness.

Quote:

"If you have a good idea but it doesn't solve anyone's problem, it's not a good idea." - Egil Moller Nielsen

In This Episode:

• Why supply chain and logistics is a great first job to get a "global" experience of the world.
• What it was like working at LEGO during its turnaround period.
• Why he was hesitant to accept another job in the toy industry.
• How SmartCentres developed the idea for Penguin pickup and Penguin Fresh.
• How paying attention to the direction the world is going can lead to great ideas.

Quote:

Our job was to figure out how we could free up some cash in the short term in order to make longer term decisions.

In This Episode:

• How Jeff used the school of hard knocks to carve out his space at Life Fitness.
• How LifeFitness is using technology and language partners to efficiently manage an international presence.
• The convergence between marketing technology and marketing psychology.
• An inside look at Life Fitness' transformation of their marketing strategy.
• How Jeff Sanders developed the moniker "JSand for Mayor".

Quote:

"Really what we are trying to do is create an impact across the globe." - Jeff Sanders

"How many of your followers should be considered leads?" - Aseem Badshah

In This Episode:

• How to drive new leads using social media.
• How to get higher engagement rates from your existing audience.
• How to prioritize leads.
• How to determine the ROI of social media.
• How to use social media for lead scoring.

Guest:

Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.

“The internet has changed from a content consumption platform to a content creation platform.” - Aseem Badshah

In This Episode:

• How Aseem launched his first business “scriptopia”.
• What it was like managing Microsoft’s Facebook presence in the early days.
• What his company, Uptown Treehouse, does for clients.
• The “aha” moment that lead to Socedo.
• Why a “broadcast” approach doesn’t work with social.
• Why Socedo’s logo is a penguin.

Guest:

Aseem Badshah (@aseemb) is the founder and CEO at Socedo. He spends his time working on products to help brands leverage new media to build relationships with their target audience.

Company:

Socedo (@socedoapp) helps B2B marketers fill their funnel with automated social media lead generation. Our web solution makes it easy to find a target audience on social networks then engage them at scale while syncing directly with marketing automation and CRM systems.