I get it. We’re not all marketers and we don’t have all the time in the world to promote our businesses. So what do you do if you have limited time to promote your business yet you still need big results and leads flowing in your door? 

If you only have one hour a week to dedicate to marketing your business, what are the activities you should put at the top of your list?

There’s a misconception that you have to spend hours marketing, and you totally can spend hours marketing, but it’s really more about busy work sometimes, then true marketing. So I want to break down the four things you should be doing in your one hour a week, if you only had an hour with maybe a couple of extra bonuses because I think you’re going to find you have a couple pockets of time in your week that throw some of this stuff in. 

First, let’s break down marketing into a couple of categories. When I think about marketing tasks, they usually flow around some of the big Ws. Okay, remember guys, I was a former journalist, but you know, the five W’s right, like the who, what, when, where, why, when how all those things that was pretty much the core of how we had to write stories and how we interviewed people was we had to get these basic facts. It’s called the lede in journalism and it requires you to know what you’re leading with in an article. 

It’s the same thing with marketing and your business, you need to figure out the W’s for your business and how to promote it. The most important questions I’m going to help you answer are the where, the who, and the what of your business. 

So if you have an hour a week and have to cram it in, these are the things I want you to make sure you’re tackling every single week or you really don’t have a business, right? It’s really hard unless you have a crazy referral system to have people coming into your business if don’t got visibility, baby. So the first step is you’ve got to be visible. 

Make sure every single week you are doing something to get visible in your business.

That’s everything from, if we’re talking about local marketing, face to face if you’re going out or if you’re in your community, region or area. For social media, this could include posting or sharing a blog, going live, meeting up with someone face to face. Figure out how are you going to be visible during your one hour a week. 

Figure out is how to build a community.

A lot of people don’t consider this to be part of marketing. But if you think about it, where do a lot of your leads come from? They often come from people or from your circles of people who know you, right? And so if you don’t know anybody, it’s going to be hard for you to grow those circles of people, and have them interact with you in a way that’s going to compel them to either work with you, or buy from you. So back to our W questions, for this one you’re answering the Where. Where do you need to be to build community and what does that community look like for you? 

So if you’re an online business this could be a Facebook community or a LinkedIn community. It could be a physical community, it could be a support group. There are so many different things you could be creating community around, but you need to figure out what does that look like for your business? Because if you’re not furthering the community around you in some way shape or form, then it’s going to be really hard for you to grow a business. Communities are great marketing for you because when you build a community, you get a built in group of cheerleaders. 

Who does not want somebody to go up before them and be your cheerleaders? By investing a little bit of time in someone and when I say community also, I don’t mean you have to like go to like a, like a group, a group thing every week, but you do need to pour into somebody who’s in your community, because basically, they’re able to go out and be like a sounding board and a voice and a...