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#088 - 5 Signs It’s Time For A Business Brand Makeover
How do you know when or if it’s time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused.
Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are sluggish or you’re having trouble explaining why your business is different from similar businesses, or your target audience has changed, this episode is for you!
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- The definition between brand refreshing and rebranding.
- The purpose and impact of refreshing and rebranding.
- How to identify the potential pitfalls and avoid them.
- Tips for keeping costs down.
Key points Lori and Nola are sharing in this episode:
(02:08:11) What is a brand identity and why does your small business need one?
(03:20:46) How do distinguish a brand refresh from a business rebrand?
(05:17.06) We identified five signs that might be time for you to change up your brand.
(16:59.09) Be forewarned, you want to avoid the mistake this famous retailer made when it comes to rebranding.
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
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By Lori Vajda & Nola Boea
4.7
1212 ratings
How do you know when or if it’s time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused.
Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are sluggish or you’re having trouble explaining why your business is different from similar businesses, or your target audience has changed, this episode is for you!
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- The definition between brand refreshing and rebranding.
- The purpose and impact of refreshing and rebranding.
- How to identify the potential pitfalls and avoid them.
- Tips for keeping costs down.
Key points Lori and Nola are sharing in this episode:
(02:08:11) What is a brand identity and why does your small business need one?
(03:20:46) How do distinguish a brand refresh from a business rebrand?
(05:17.06) We identified five signs that might be time for you to change up your brand.
(16:59.09) Be forewarned, you want to avoid the mistake this famous retailer made when it comes to rebranding.
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)